EXAKT Technologies
Objective: Create a new website that reflects the value of the EXAKT brand and products, improves user experience, and improve lead capture.
Results: The new site exceeds industry standards, and increases the value of the equipment and brand.
EXAKT Technologies
Objective: Create content to generate leads, and reinforce safety as the #1 brand attribute.
Results: Downloads have surpassed expectations. Two research papers have been completed with 5 more planned for 2022.
EXAKTTechnologies
Objective: Provide a database and processes to track marketing campaigns, service, and customer communication.
Results: It has given a single source to track leads, opportunities, services, and evaluate marketing and customer service.
EXAKT Technologies
Objective: Generate more leads without increasing the number of tradeshows.
Result: The quantity and quality of leads have increased dramatically. Digital leads now outnumber leads from tradeshows and events. The cost per lead is 10X less expensive than tradeshows.
Oklahoma Dept. of Commerce
Objective: Exhibit at business aviation's largest international event. Increase OK's presence in aerospace, partner with 5 economic development partners, and facilitate deals for private OK aerospace companies.
Results: Press conference resulted in coverage in aviation publications. Partners and private companies were so pleased with the results, they asked us to do more events like this.
Objective: Get kids excited about a career in engineering.
Strategy: Connect teenager hobbies to a career in engineering. Used by after-school programs and career development websites.
My Role: Project Manager, strategy
Creative: STAPLEGUN Advertising
Client: Oklahoma Governor's Council for Workforce and Economic Development
Objective: create product videos that can be repurposed on multiple channels.
Role: Project manager, editor
Client: EXAKT Technologies
Engage Oklahoma Magazine
Aerospace Workforce Report
Global Business Brochure
Annual Report
Cable TV Display Ad
Forbes Wrap Inside Cover
Forbes Wrap Outside Cover
Pathology Saw Display Ad