Projects

New Website

EXAKT Technologies

Challenge

Modernize EXAKT's digital presence to communicate the value of highly technical equipment better and increase qualified lead generation.

Solution

Launched a modern, conversion-focused website that became the foundation of EXAKT's digital marketing strategy.

Business Impact

Improved user experience and lead capture while better positioning premium equipment for high-value B2B buyers.

Supported the company's transition from a tradeshow-driven marketing model to a scalable digital lead generation program.

Lead Generation

EXAKT Technologies

Challenge

Create content to generate leads and reinforce safety as an important brand attribute.

Solution

Produced a study led by university researchers to test and validate safety features of EXAKT pathology saws.

Distributed the research as white papers through the website, email, and sales team.

Business Impact

The white papers became high-performing lead magnets supporting ongoing demand generation.

Established a repeatable content marketing strategy with multiple technical publications.

MS Dynamics

EXAKT Technologies

Challenge

Outdated processes to track marketing campaigns, service, and customer communication.

Solution

Led implementation of Microsoft Dynamics CRM to unify marketing, sales, and service operations.

Business Impact

Created standardized workflows that improved lead management, service tracking, and customer communications.

Built reporting capabilities that provided leadership with better visibility into marketing performance and customer lifecycle management.

Virtual Demos

EXAKT Technologies

Challenge

Create an alternative to in-person demos at tradeshows by offering live virtual demos via Zoom and MS Teams.

Solution

Developed a virtual demonstration program that replaced in-person product demonstrations during the pandemic.

Business Impact

Expanded customer access to product demonstrations while reducing travel costs.

Prospects who participated in a virtual demonstration were twice as likely to purchase, making virtual demos a permanent part of the sales process.

Paid Search & SEO

EXAKT Technologies

Challenge

Generate more leads without increasing the number of trade shows.

Solution

Built an integrated SEO and paid search strategy that transformed EXAKT's lead generation model.

Business Impact

Reduced dependence on expensive trade shows by creating a sustainable inbound marketing engine.

Digital leads surpassed tradeshow-generated leads while reducing cost per lead by more than 50%.

Contributed to shortening the average sales cycle from 18 months to less than 12 months.

Tradeshow Exhibit

Oklahoma Dept. of Commerce

Challenge

Increase OK's presence in aerospace by exhibiting at business aviation's largest international event.

Solution

Procure, design, and launch Oklahoma's first international tradeshow exhibit.

Coordinated participation among five economic development partners and multiple private aerospace companies.

Business Impact

Generated international aviation media coverage while strengthening Oklahoma's presence at one of the world's largest business aviation events.

Created a collaborative event model that partners requested for future international events.

Email Campaign Sample

Landing Page Sample

Project: I Want to Be An Engineer

Objective: Get kids excited about a career in engineering.
Strategy: Connect teenagers' hobbies to a career in engineering. Used by after-school programs and career development websites.
My Role: Project Manager, strategy
Creative: STAPLEGUN Advertising
Client: Oklahoma Governor's Council for Workforce and Economic Development
Business Impact
- Messaging was adopted by after-school programs and workforce development organizations throughout Oklahoma.
- Increased awareness of engineering career opportunities among middle and high school students.