Implemented a digital marketing strategy that included SEO, SEM, and social media advertising, dramatically reducing the cost per lead by 50%  and reducing the sales cycle from 18 months to 12 months

Developed a virtual product demo program that replaced in-person product demos during the pandemic; this expanded customer access while reducing travel costs; prospects who participated in a virtual demo were 2X as likely to purchase, making virtual demos a permanent part of the sales process

Launched a modern, conversion-focused website that became the foundation of EXAKT's digital marketing strategy, improving user experience and lead capture while better positioning premium equipment for high-value B2B buyers

Produced 2 studies led by university researchers to test and validate safety features of EXAKT pathology saws; the studies became high-performing lead magnets supporting ongoing lead generation

Led implementation of Microsoft Dynamics CRM to unify marketing, sales, and service operations; created standardized workflows that improved lead management, service tracking, and customer communications

 Designed automated workflows that enabled the launch of a recurring preventive maintenance program, creating a new service revenue opportunity 

Launched new products: high-speed internet, HDTV, and on-demand services across 30+ rural markets, achieving subscriber targets 6 months ahead of schedule 

Created the company’s first internal sales team, increasing sales by 18%, which became the corporate model

Reduced the call center abandonment rate from 22% to 5% without additional staffing

Improved customer retention by ~10%; this model was adopted by other systems in the Midwest region

Created a platform for promoting pay-per-view that became the corporate model